Using innovative and strategic approaches, Aba’s creative team designs unique advertising campaigns that help businesses communicate their messages to target audiences in the best possible way. By combining creativity, strategy and analytical data, this team designs campaigns that are both consistent with the brand identity and have the ability to capture the attention of the audience. From video content production to graphic design and digital advertising, every component of these campaigns is meticulously planned and executed. The result of this work is to increase audience engagement and significantly improve marketing efficiency.

Aba’s creative team offers professional and unique solutions in the field of brand visual identity design and branding. The visual identity of a brand includes graphic and image elements that effectively introduce and stabilize the brand to the audience. This identity includes your logo design, color palette, fonts, and other visual elements that all come together to create a cohesive image of your brand.

At Aba, the visual identity design process begins with an in-depth analysis of brand identity, business goals, and market needs. Using this information and relying on modern design techniques, the design team creates images that are not only attractive and memorable, but also clearly convey the brand’s message and values.

Among other services of Aba in the field of branding is the development of brand strategy, which includes the creation of brand voice, slogan and key messages. This process ensures that all visual and non-visual aspects of the brand are aligned and work towards a specific goal

Aba Creative Agency provides comprehensive and targeted services in the field of designing and implementing ATL (Above the Line) and BTL (Below the Line) advertising campaigns. Divided into two distinct advertising methods, these campaigns help businesses communicate their messages to different audiences using innovative and targeted methods.

Designing ATL campaigns:

In ATL advertising, Abba goes for broad and general advertising methods such as television, radio, billboards and print ads that aim to reach a large number of audiences simultaneously. These methods are suitable for brands that seek to increase public awareness of their brand and build a strong image in the market. ATL campaigns are designed and executed by Aba’s creative team, taking into account your business’s overall marketing strategy and analyzing target markets.

Designing BTL campaigns:

In contrast, BTL campaigns focus on direct and more personal interactions with audiences. These methods include digital marketing, email marketing, events, point-of-sale advertising and field activities that address the individual needs of the audience more accurately and bring a higher engagement rate. Using analytical data and accurate audience knowledge, Aba Agency designs BTL campaigns in a way that not only targets specific audiences, but also leads to increased loyalty and lasting engagement with customers.

Advantages of designing ATL and BTL campaigns by Aba:

Targeted strategy: Each campaign is designed based on specific business needs and marketing goals.
Use of creative techniques: Aba team uses creative ideas and modern technologies to attract the audience.
Alignment with brand identity: All campaigns are designed to align with your brand identity and message.
Evaluation and continuous improvement: Campaigns are periodically evaluated to improve their effectiveness.